What is the reason why you want to put up an online business? To gain some profits of course! And, to do that, you first have to make sure that people actually go to your website. The next thing would be to hopefully entice them to convert.
Conversion rate, in this context, is the rate of people actually hitting your call to action button as opposed to just perusing your entire webpage.
If you are looking for some tips to help you increase your conversion, then you have come to the right article. Today, I am going to give you all of the tips that you need to improve your conversion rate.
Have a Great Copy
Product descriptions are always a must when you’re selling stuff online. It has to be really good and informative in the sense that your customers will ultimately convince themselves to make the purchase.
You could create a short version where you will just give the highlights and the main features of the product, but you could also implement a longer version that provides every detail the customer needs to know about the items they are looking at.
Include Quality Product Images
Here is the thing: your customers do not have a way of interacting with the product themselves simply because it is not available in their immediate vicinity. In other words, they do not have the means to inspect the product before purchase.
Including high-quality images will ensure that they know exactly what it is they’re currently looking at. Include all angles and also provide the option to make it zoomable as well.
How About Product Videos?
If you could add product videos, then that is even better! In fact, one study indicated that just by adding a video in product pages, conversion increased up to 200%!
Now, you might have noticed that I said “if you could”, right? Well, I posted the question because actually creating product videos is an additional expense on your part.
However, if you are willing to dish out some money for high-quality video content, then why not, right?
Allow Product Customizations
If you sell clothing, shoes, and anything that can be customized, then provide that one option. People actually love buying stuff they can customize because it helps them exude their personalities.
Think of Adding in Some Free Shipping
In a survey, people actually did not make a purchase if they saw that they would have to pay for shipping. In other words, if you do not offer free shipping, then you can expect your conversion rate to be lower than what you want.
Look, Amazon and other online retailers have actually provided free shipping as part of their service. You may think that this is an additional expense (and it is) and it could be damaging to your profits, but it is actually the opposite.
If you offer to ship items free of charge, it will encourage repeat purchases which is something that you want in the first place.