Did you know that over 81% of online entrepreneurs actually rely on affiliate marketing to help them sell their products? It turns out that it has become a win-win situation both for the merchant and the marketers.
In fact, affiliate marketing has become a way for a lot of people to earn money on the side, especially since it is pretty easy to do and you get commissions depending on the number of items being sold through your affiliate links.
That being said, how do you get started with this thing? Well, you’ve come to the right article! I will use WordPress as an example since this is one of the best platforms to get things started. So, how do you use it?
A Brief Introduction
Back then, people who want to earn money online can do two things. One, they can place different ads on their website by using a software known as Google Adsense or they could start their own online business to either sell physical or digital goods.
Although the latter is definitely something that can bring about huge revenues, it does take a lot of work. Google ads, although there is earning potential somewhat, don’t bring home a lot.
There has to be a middle ground where people can earn something without exerting way too much effort than it needs to be. That is where affiliate marketing comes in.
In affiliate marketing, any person with a website can talk to online merchants to help them market their products and services over the internet.
As a marketer, it is your job to help entice your audience to click on the affiliate link and whenever the merchant gets a sale, then you will get a cut from it (also known as a commission).
Now that you know the gist of affiliate marketing, how exactly do you get started?
1. Determine Your Site’s Focus
First of all, before even considering creating your own website, you have to first think about what your website is going to be all about. This will not only help online merchants know if you are a good fit for their business model or not but it will also help your target audience as well to discern if you are a reliable source of information or content.
That being said, if you go the traditional route of providing solutions to your target audience, then you have to make sure that you also create content based on the things that you actually know. To provide solutions, you have to know the solutions.
2. Select Your Affiliate Programs
Granted that you’ve already created your own website, the next thing that you need to think about is choosing the right affiliate programs for you. This should be a careful process since you do not want to get duped or something similar to that.
To help you choose the right affiliate programs, you need to consider the following:
- Ask the merchant if you can test the products yourself so that you can completely vouch (with full confidence) the product that you’re going to market
- Do not just say yes to the first merchant that is willing to collaborate with you. Always look at the terms and conditions first
- Find online reviews of the merchant to see if they are trustworthy
3. Use Affiliate Marketing Tools
The beauty of running a WordPress website is that you can extend the functionality of your page by using different plugins. Fortunately, there are plenty of different plugins to choose from to help you make your affiliate marketing life so much easier.
For instance, you can install “Pretty Links” as this plugin can help you optimize your website when it comes to posting affiliate links.
4. Create Amazing Content
Once the above-mentioned things are done, the next and final step of the process would be to actually create amazing content. Remember, your goal as a marketer is to help promote the products that your partner merchants are selling so that you can get commissions out of every sale.